How Do Memory Foam Mattresses Work?

By now, you're probably already familiar with memory foam and it's popularity. You may have seen commercials for it or advertised online somewhere. Since the late 1980's, it has become increasingly popular in the mattress industry... but why? Many people have found it to be very comfortable to sleep on and it is especially helpful to people who suffer from chronic back problems or insomnia. With memory foam bedding, you can alleviate stress and sleep more comfortably compared to other types of mattresses that are in the marketplace.

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Where did this material originate?

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Originally, NASA developed memory foam as a way to ease impact for astronauts who were in flight. The idea was to alleviate the impact that was caused during acceleration and deceleration in flight. Although the original intention didn't pan out the way they wanted to, people found other uses for it, specifically within the bedding industry.

How does memory foam work?

Memory foam insulates and reacts to changes in temperature, as well as pressure. As your body touches this Viscoelastic foam, it contours around you reacting to both your body temperature and pressure. This provides good support for your pressure points, especially along the spine and back. The pressure distributes evenly across your entire body, allowing you to sleep more soundly. As you shift and change positions during your sleep, you are less likely to awake during the night because the foam will automatically adjust and re-contour with your shape.

How do different mattresses vary?

Mattresses made with this material come within a variety of densities. Generally, high-quality memory foam can range between 4lb to 8lb in density. Also, there are different levels of firmness associated with this material. The scale used to measure the firmness is known as the IFD rating, which stands for "indentation force deflection." IFD ratings as low as 10 tend to be very soft, while a rating of 12 or more tends to be firmer. Typically, the higher the IFD rating, the firmer the mattress is. Note: firmness/softness depends on both the IFD rating and density.

Where can I find the best products?

How Do Memory Foam Mattresses Work?

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Dress Like A Famous Hip Hop Artist - How To Find Your New Urban Outfit

Do you want to look like your favorite hip hop artist? Well, if your answer is yes you're not alone. Urban fashion has been gaining in popularity for years. Now you can find your new urban outfit at just about any major retail store, outlet mall or online store. To find the look you want you can start by looking for some specific brands. Today many hip hop artists have their own hip hop clothing lines that are sure to give you the urban look you want.

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One of the first brands designed specifically for the urban market is FUBU. Started in 1992 by Desmond John, the brand FUBU originally meant "Five Urban Brothers United", but later took the name of "For Us By Us", which is the commonly used meaning today. This brand is known worldwide and the collection will be sure to give you the urban outfit that you want.

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If you want to get the look of hip hop artist Jay-Z look for the brand Rocawear. Started by Roc-A-Fella Records co-founder Jay-Z in 1999, Rocawear carries everything you need to find your perfect look. If you like the look of Sean "Puffy" Combs, you can look for his brand of clothing known as Sean John. He started the brand in 1998 with sportswear then expanded his line to just about every part of the urban outfit.

All of these brands carry items tailored to both men and women however one brand specifically for women is Baby Phat. This is a division of Phat Farm which was founded by hip-hop mogul and co-founder of Def Jam records Russell Simmons. If you're looking for an upscale look or a preppy style this is the way to go. For girls, you can also find many accessories with this brand to complete the look you want.

This is just a sample of designer brands that can help you find the urban outfit that you're looking for. If you don't have a store near you that carries the brands you want then be sure to look online. Many stores have websites that carry these brands and many others and you can have the convenience of shopping from home. Do some research on your favorite artists and you shouldn't have any trouble finding the brands that they wear to get the urban wear look you desire.

Dress Like A Famous Hip Hop Artist - How To Find Your New Urban Outfit

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Trendy Apparel Brands by Celebrities

All of us like to look and feel like our favorite celebrities. We are drawn to everything celebrities do mostly due to their reputation as being the most beautiful or talented people on earth! So when our favorite celebrities launch their clothing lines, we are compelled to buy every single piece off the racks. Here are a few of the celebrities and the amazing apparels they offer.

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Baby Phat by Russel Simmons and Kimora Lee Started in the 1990s with hip hop styles for men, Baby Phat began urban wear for women in 1998. Under Kimora's guidance, the hip hop style and chic fashion has blended well. Their amazing t-shirts are the signature style with graphic foil letters, sleeves, several choices of necklines, rhinestones and lovely bright colors.

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Christain Audigier clothing The name needs no introduction but you may not be aware that Audigier has several clothing lines including Ed Hardy, Crystal Rock and Paco Chicano. Among all that he has on offer, the t-shirts are a sure craze. Hardy's tattoo designs are placed on t-shirts and hoodies and they sell like hot cakes across the globe! In fact the universal appeal of his clothing lines makes Christain Audigier a cult in itself.

Abbey Dawn by Avril Lavigne Named after her childhood nickname, Abbey Dawn has a lot to offer young girls. Slimming, well fitting t-shirts and hoodies that are a shadow of the rocker chick Lavigne is, are becoming quite a rage with young girls. Her line is affordable and is available through Kohl's. T-shirts that are cap sleeved and with skull prints are predominant and you would see her in clothes from her own line which is rare with other celebrities!

J.Lo by Jennifer Lopez Even though the brand name has officially retired in the US and the new clothing lines are called JustSweet and Sweetface, J.Lo is where you will find the t-shirt urban line. The graphic t-shirts for girls are chic, sophisticated high end wear for the young at heart. Casual yet with appealing colors and sparkle, these are surely going to be in every young girl's wardrobe.

Sean John clothing by Sean "P. Diddy" Combs If you are looking for mens tee shirts, look no further. Started in 1998, there is nobody bigger than Sean John when it comes to t-shirts with text and graphics. The logo is mostly on the left sleeve of t-shirts that come in different necklines. The embellishments are subtle and the colors solid to appeal to older boys.

This is not the end of the list of celebrity clothing lines but surely some of the best. If you cannot find one in a store near you, buy t-shirts of these labels online. In fact, when you buy t-shirts online, you can even stand a chance to save money through auctions! So go ahead and bring your love for that hot celebrity into your wardrobe whether you get them from a high end store or an e-store.

Trendy Apparel Brands by Celebrities

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Top Hip Hop Clothing Brands

2010 looks to be another breakout year for Urban Clothing. Even in tough economic times, feeling your best is priceless and looking your best is a top priority. These days, women can almost wear anything that is cute and if its name brand then it would be a plus but for men it always has to be name brand. With so many hip hop clothing brands in the market today and many more new brands on the rise, there will be no shortage of products to choose from anytime soon. Lets take a look at some of Urban Clothing's top hip hop clothing brands of 2010.

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Rocawear remains a favorite hip hop clothing brand that offers urban clothing, accessories and now fragrances for men, women and children. This dominant lifestyle hip hop clothing brand has maintained focus in providing clever innovation in fabrication and design to all its customers, proving that it is still one of the top name brands in the industry. With a fresh eye and a playful attitude to women's urban fashion, the Dereon collection has gained much popularity in recent years by offering some of the hottest clothing, jewelry and handbags for women. The style and concept is inspired by three generations of women in singer Beyonce's family, with the name "Deréon" paying tribute to Beyonce's grandmother. With hot new styles being marketed around huge stars in Jay Z (Rocawear) and Beyonce (Dereon), these two hip hop clothing brands will continue to have a big impact on urban fashion for years to come.

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Two more powerhouses in the hip hop clothing game are Sean John and Apple Bottoms. Apple Bottoms is a unique women's urban fashion brand that was founded under the quote "A woman should not try to fit the clothes; the clothes should fit the woman" by multi-platinum superstar Nelly. Beside the popular Apple Bottoms jeans that are worn by many celebrities such as Oprah and Vivica Fox, Apple Bottoms also offers accessories, footwear and fragrance that will leave you looking and feeling your best. Sean "Diddy" Combs is the mastermind behind the sophisticated urban clothing brand Sean John. By offering some of the best clothing, accessories and fragrances for men, Sean John has quickly grown from an urban label to an international brand that you can find in top hip hop clothing stores. With Apple Bottoms going into its seventh year and Sean John reaching its twelfth, these two major hip hop clothing brands are here to stay.

The hip-hop fashion world completely changed with the emergence of Baby Phat and Coogi. Baby Phat is one of the most popular women's clothing brands that offer unique clothing, accessories, lingerie, handbags and footwear. With the over the top personal style of founder Kimora Lee Simmons, the Baby Phat collection has a reputation that the world cannot seem to get enough of. Popularized in the U.S. as urban hip hop wear, Coogi fashion is known for its colorful knitwear that demands attention and will have all eyes on you. Coogi produces a wide range of urban t-shirts, jeans and jackets for men, women and children that you can also find in top hip hop clothing stores.

Gino Green Global creates garmental uniform for everyday people and with its signature 3 9's (3 lower case g's that represent the brands name) Gino Green Global remains a huge favorite in men's urban clothing. You can find Gino Green Global clothing in some of the best urban clothing stores. Ed Hardy Clothing is brought to life by the creative genius of designer Christian Audigier and painter, printmaker and tattoo artist Don Ed Hardy. With legendary status among the tattoo community, Don Ed Hardy's creations for the Ed Hardy Clothing line offer genuine and one-of-a-kind tees and footwear that meld American, Japanese, Cholo, tattoo, surf and hotrod iconography.

Next are two of the most creative brands of urban clothing in the industry today with many devotees. LRG Clothing (Lifted Research Group) designs clothes that represent a variety of influences and tend to be a reflection of the environment. Since 1999 LRG Clothing has provided urban clothing and accessories exclusively for men but in recent years have also launched a women and children's division as well. When you're speaking of urban wear you have to think Akademiks. Akademiks was popularized in 2001 by Brooklyn rapper Fabolous who wore Akademiks clothing on the inside cover of his debut album Ghetto Fabolous. Along with a large variety of men's, women and kids urban clothing, Akademiks also offers women's handbags and accessories.

There are many more brands for the street savvy consumer to choose from that offer urban clothing for both men and women such as Adidas, Nike, Enyce, Pelle Pelle, Pepe Jeans, G-Unit, Avirex, DKNY, Azzure, Girbaud, Southpole, Timberland, Bebe, Ecko Unlimited, Marc Ecko and Ecko Red. With style constantly changing, clothing brands diversify every year looking for new innovative ways to stay on top. The constant need of "the next big thing" presents great young hip hop clothing designers new challenges for the future.

Top Hip Hop Clothing Brands

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Baby Phat Clothing - Glamorous Upscale Fashion For Women

The incredible success experienced by Baby Phat is surprising, considering the brand got its start simply as a publicity tool for a Phat Farm runway show. Phat Farm is a clothing line started by hip hop pioneer Russell Simmons and ex-wife Kimora Lee, a former supermodel. The line was created in the 1990s and features upscale hip hop slanted styles for men.

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To make a sensation during a Phat Farm runway event, cute little T-shirts featuring the words Baby Phat were included. Almost instantly female celebrities and supermodels were seen out in the T-shirts and the decision was quickly made to launch Baby Phat as a clothing line for women. Kimora was put in charge of overseeing the brands creative vision due to her years of experience modeling with elite designers such as Giorgio Armani and her affiliation with Phat Farm.

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Baby Phat launched in 1998, quickly filling the void for glamorous and chic urban wear for women. Kimora has used her expertise as a fashion model to create a brand known for effortlessly blurring the lines between high fashion and hip-hop style. As the director of the line, Kimora has emphasized using luxurious and lush materials to give women clothing that is sexy and sassy but still has the elegance and edge of styles seen in couture.

Clothing in the line will work for every girl or mature woman and numerous celebrities are major fans including Lil Kim, Britney Spears, Tyra Banks, Madonna and Alicia Keys. Styles from the line have also been featured in editorial publications such as Seventeen and Vibe magazines. The line has also received praise from industry critics for its boldness. Its runway shows are packed with a who's who list of the hottest celebrities and decision makers in entertainment.

Women have fallen in love with Baby Phat because it has embraced those with curves. Outfits are designed to flatter all body types and hip hugging jeans are one of its most recognized elements. The signature item in the collection, are its incredible T-shirts which feature graphic foil lettering, and rhinestones. The T-shirts feature a variety of necklines, sleeves and bright color patterns. Just as appealing as the fashions is the brands distinctive feline logo which can be spotted everywhere in the line.

Baby Phat offers much more than casual wear. Lingerie, swimwear, jumpsuits, flirty dresses, pants, skirts, sweaters and jackets allow women to take the fashions into the boardroom, bedroom or club. Ruffles, studs, bright colors and unique items such as zebra prints and extra detailing on jeans are also standard. A look at Baby Phat would not be complete without looking at footwear. Casual sneakers, 4 inch heels and boots with metallic designs and glittery colors are another signature.

Kimora has cleverly expanded the number of females the brand appeals too by launching a plus size line, juniors and a girls fashion line. Clothing in the plus size line is designed to fit women up to size 24 and includes much of the same embellishments and sexiness. The girls' line also provides clothing for newborns, infants, toddlers and older girls. Items often feature sequins, prints and foils but are less dramatic than those offered for adults and with looser fits and softer colors.

Currently Baby Phat is the highest selling brand in urban wear for women, with annual sales in the hundreds of millions. Kimora continues to oversee its vision and continue her quest to turn it into a complete fabulous lifestyle movement. To achieve this: jewelry, sunglasses, belts, hats, socks, handbags, luggage and cell phone accessories are also sold through the line. The Baby Phat Goddess perfume has also been a major success.

Baby Phat Clothing - Glamorous Upscale Fashion For Women

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Why Does Buying a "Green" Mattress Cost So Much Green?

OK, you've heard the stories and seen enough testimonials online to convince you that you need to "green up" your bedroom sleeping arrangements. Too many toxins in the air and seems like much of it is coming from your chemically laden mattress and pillows. Out with the nasty stuff and in with the new "Eco friendly" green mattress.

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After hours and sometimes days of research online one type of mattress rises as the cream of the crop. Over and over again people are raving about their new latex foam mattress. Comfortable, durable, no harsh chemicals, or bad smells, etc. Seems like the perfect bed, until the price tag is revealed. Why is it "going green" has to cost so dang much? Answer is simple, green is good business these days. Yep, you see these new specialty stores popping up all over the place. Organic this and all natural that and bring your America Express card which we will gladly except for your overpriced purchases. I'm sick of it!

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As a mattress manufacturer for over 30 years now I've seen it all. First the waterbeds, then pillow-tops, then air beds and now memory foam. I don't blame my industry for trying to reinvent themselves every decade after all, you either evolve or you revolve. That leads us to the newest innovation, the "green" mattress. Usually comprising of all natural talalay latex or similar version of dunlop latex foam. Even certified organic cotton covers are now available with USDA Certified Organic Latex just now arriving at the docks. Imagine what these mattresses are going to cost you.

Did you know that latex foam mattresses were very popular back in the 60's and early 70's and that many of these mattresses are still being used today? That's right and then poof, they were gone. They pretty much disappeared from the American marketplace after a huge fire destroyed the one and only latex mattress core supplier in 1975. Like a Phoenix rising from the ashes latex reemerged in the late 90's when Latex International established a factory in Connecticut. So why then has it taken over 10 years for these beds to once again join the mainstream in the mattress showrooms across the states?

Latex mattresses are just bad for business due to their durability. Think about it, isn't the planned obsolescence of a pillow top style mattress much better for business? The major mattress producers sure thought so. We even saw it with the car industry when GM recalled all their EV1 electric cars back in the 90's because of the lack of maintenance or repair work. Well you can't stop progress or the information super highway.

When companies started selling latex foam mattresses online back in 1998 it was a very slow process because most of the baby boomers had never even heard of such a thing called a latex mattress, after all they disappeared in 1975 for the most part. Mattress companies persisted in offering these great foam beds to the general public and slowly but surely they started to gain popularity again. You still couldn't find them in most mattress showrooms, but you could buy them online. Once the information started to leak out about the return of these great latex beds people started to ask for them in the local mattress showrooms. Major manufacturers were reluctant to bring them back but with enough pressure from the public they had no choice but to join in the parade.

For the last 10 years I have seen a consistent rise in demand for all natural latex mattresses but what ticks me off is the ridiculous prices being charged by the major manufacturers. The reason is obvious, one and your done. No repeat customer every five years like in the past. So let's just charge twice as much to make up for it. Yeah, that's the ticket. Well enough is enough. The Internet has arrived and those of you who take your time, study the facts, compare apples to apples, will find a few of us out there offering these great "green" latex foam mattresses at honest prices. One and done, sure. But I bet you have friends and relatives that would like one of these all natural talalay or dunlop latex foam mattresses at a price you can still afford.

So there you have it, why going "green" can be so expensive, at least when it comes to buying a new mattress.. Do yourself a big favor and search out a company who can honestly cut out the middleman and you'll save a lot of "green" yourself.

Why Does Buying a "Green" Mattress Cost So Much Green?

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Urban Wear Online - The New Age

Urban wear origin:

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This style of clothing originated from the all famous yet infamous genre of music Hip-hop. Two things come to mind when we think of Hip-hop - music and fashion. - Giving inspiration to several different fashion styles such as street wear and urban clothing. The quickly evolving urban clothing line has given creation to a massive variety of styles. Urban clothing has now become a trend among many people you'd come across on the street.

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The fashion of urban clothing has gone beyond the stereo type boxer shorts revealing jeans and large jerseys. Various brand names and designers such as Sean john, rocawear and akademiks have mushroomed into different locations to meet the ever growing demand of different styles when it comes to urban clothing.

History and effect:

As the hip-hop industry started to approach the doors of corporate American companies through its massive commercial success, artists and producers started to make capital on the link between music and fashion and gave birth to their own branded Hip-hop clothing which would eventually further increase their earnings from loyal fans. Urban clothing lines such as Sean John launched by Puff Daddy a famous rapper also Rocawear by Damon Dash and Jay-Z another famous Hip-hop star and then there is Wu-Wear and Phat Farm from Russell Simmons. With the wide spread use of the world wide web, this style of clothing as well as various different brands are now available to fashion conscious celebrities, fans and ardent followers on the internet. Trainers also known to be called sneakers by Americans, have also originated from the hip-hop culture and many artists are known to have either put their names onto special edition trainers by brands such as Nike or Adidas and some have even created their own range of trainers for mass production.

Various brands and their creators:

There are various brand names that are available in urban clothing and street wear a few of the famous and most sort after brands are as mentioned below.

• Sean John - This brand is again, launched by a hip-hop artist 'Puff Daddy'. Because of its innovating and revolutionizing clothing line styles and trends, the Sean John clothing line was nominated for the Council of Fashion Designers of America (CFDA) Award for Menswear Designer of the Year in 2000 and in 2004.

• Rocawear - A clothing brand founded by Damon Dash an American music label executive and popular hip-hop artist Jay-Z. Rocawear designs many different lines that include juniors, children wear, footwear, leather, suede and fur outfits, belts and hand baggage, big & tall and lounge wear, jewelry, and sunglasses. It is reported turnover is over 0 million annually.

• Apple Bottoms - Another clothing brand founded by yet another American rapper and entrepreneur, Nelly. He introduced this brand with a statement which goes as, "a woman shouldn't be trying to fit into the clothes; the clothes should be fitting to the woman". Apple Bottoms works in providing ways to make plus sized women to fit into fashionable clothing lines.

• Baby Phat - Kimora Lee, famous American model and author, created this clothing line. It's known to specialize in urban women's clothing lines such as garments, phone accessories, footwear, and jewelry.

• Akademiks- This urban clothing brand is popular with the aficionados of hip-hop music and fashion. This label was founded by Donwan Harrell, who is known to think that denim jeans are the best kind of clothing. Akademiks sprouted to popularity in 2001 when the brand was featured on the song by rapper Fabulous.

Online shopping and discounts:

Although buying urban wear can be steep on the pockets the revolution of the internet has provided purchase of these clothes on largely discounted and wholesale rates to the average buyer.

Urban Wear Online - The New Age

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